- Module #1: Introduction
-
Watch this first (6:47)
-
How to take this course and receive your certification
- Module #2: The History and the Future of Media Measurement
-
Media Impressions and AVEs (4:32)
-
The AMEC Edict Against AVEs (3:12)
-
Feel Good Metrics (7:29)
-
Business Outcome Metrics (7:35)
-
Barcelona Principles (18:56)
-
Module #2 Quiz
- Module #3: Setting Up the Right Metrics for Your Organization
-
Measuring the Unmeasurable (4:22)
-
Learning the PESO Model™ (6:36)
-
Studying OKRs (6:34)
-
What to Include In a Dashboard (6:57)
-
Module #3 Quiz
- Module #4: Different Approaches to Measurement
-
The Importance of Research and How to Do It (5:38)
-
The AMEC Integrated Evaluation Framework (12:52)
-
The Different Types of Models: Attribution, Regression, and Uplift (5:37)
-
Module #4 Quiz
- Module #5: Setting Goals
-
How to Write SMART Goals (5:37)
-
How to Write OKRs (5:03)
-
How to Include KPIs as Part of Your OKRs (1:57)
-
How to Build a Dashboard (3:43)
-
Module #5 Quiz
- Module #6: Measurement in Practice
-
How to Measure Your Efforts Using the PESO Model™ (5:40)
-
What Measurement Inside Your Organization Should Look Like (7:12)
-
What Measurement Inside Your Agency Should Look Like (6:19)
-
How to report results and get executive buy-in (6:36)
-
Module #6 Quiz
- Module #7: Exam
-
Exam Instructions (1:44)
-
Exam
Fundamentals of Media Measurement
Learn how to measure your earned media efforts.
In about two hours, at your own pace, get training to help you:
- Learn how to measure your media efforts
- Create a successful measurement strategy
- Report on your success
- Earn resume-worthy credentials
Measure and prove the value of PR:
- Quick, bite-sized lessons
- Actionable tips for choosing the right metrics (with examples!)
- Step-by-step approaches you can implement immediately
- Taught by industry experts Gini Dietrich, Johna Burke, and Christopher Penn
Upon completing all course lessons and module quizzes, as well as passing the final exam, you will earn an industry-recognized certificate!