Earn an industry-recognized PR credential to get positive engagement from journalists and stand out from the crowd.
In about two hours, at your own pace, get training to help you
- Receive more responses from journalists
- Secure more media placements
- Skill up for the future
- Earn resume-worthy credentials
Learn from real-world, successful pitches
- Quick, bite-sized lessons that aren't boring (we promise!)
- Real examples that have landed top media and insights from journalists
- Step-by-step approaches you can implement immediately
- Taught by legendary PR coach Michael Smart
Course Curriculum
Introduction
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1. Understanding Today’s Journalists
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2. Identifying the Right Journalists & Bloggers
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3. How to Establish Relationships with Journalists & Bloggers
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4. Pitch Personalization & Subject Lines
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5. Framing Your News
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6. Email Pitch Essentials
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7. The Why and How of Pitching Follow-up
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EXAM
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