Earn an industry-recognized PR credential to get positive engagement from journalists and stand out from the crowd.
In about two hours, at your own pace, get training to help you
- Receive more responses from journalists
- Secure more media placements
- Skill up for the future
- Earn resume-worthy credentials
Learn from real-world, successful pitches
- Quick, bite-sized lessons that aren't boring (we promise!)
- Real examples that have landed top media and insights from journalists
- Step-by-step approaches you can implement immediately
- Taught by legendary PR coach Michael Smart
Course Curriculum
What people are saying about the course
Thanks @MuckRack and @MichaelSmartPR for #MuckRackAcademy Fundamentals of #MediaRelations! Excellent refresher on #PR foundations with data-backed insights for becoming a better resource to #journalists. Highly recommended! https://t.co/BnnoaPW1D0 #MRCertified pic.twitter.com/wfn5maST5B
— Grace Platon (@GracePlaton) June 25, 2020
Enjoying the free PR course from @muckrack led by @michaelsmartpr #MRCertified. Very impressed. https://t.co/shq5r7uSfO
— davidbarnstone (@davemattchoo) April 20, 2020
And thank you to @michaelsmartpr for being such an awesome and easy to understand teacher! This was quite an eye-opening program.
— L. Anderson-#FindRoyJr HELP ME FIND MY BROTHER (@LetToriTellit) June 8, 2020
If you're a PR person: speaking as a journalist, I can highly recommend @michaelsmartpr's @muckrack course on how PR can better pitch to journalists.
— Maya Shwayder (@MayaErgas) June 26, 2020
Very salient points that rang true on how to not annoy us and actually engage. Plus I got a shiny certificate! pic.twitter.com/D1PYRVKPqy
I'm one of them now. Why make a #PR training? I thought it's good to understand the other side as well and could learn a few things. Also very fresh and entertainingly taught by the amazing @michaelsmartpr (not Mike).
— Chris Isak (@ChristopherIsak) May 28, 2020
Looking forward to upcoming @muckrack courses! #MRCertified https://t.co/izMCPP5b2O
From the chair of my new office (with windows!), I spent a couple of hours learning the fundamentals of media relations from @muckrack. Upskill yourself while working from home. #MRcertified #WorkFromHome pic.twitter.com/3WIEq4WLSi
— Lindsey Nemcek (@elnemcek) April 21, 2020
I highly recommend PR pros who do media relations to take advantage of this FREE certification. Taught by none other than @michaelsmartpr 👇 https://t.co/iufYXBH8jb
— Deanna Tomaselli (@dferrari) April 15, 2020
Today I successfully completed my certification for Media Relations through @muckrack!
— Samantha Sands (@sambsands) April 17, 2020
This course was very useful and a lot of fun to take, especially with extra time at home during #COVID19. pic.twitter.com/T6h95UNaMt
Today I completed the @muckrack Fundamentals of Media Relations course. I really recommend this to other PR Professionals looking to learn more about pitching effectively. There's lots of valuable information and after an exam you can gain certification - all for free! pic.twitter.com/6arBVj3dKO
— Lauren Baker (@_LaurenKB) April 17, 2020
Highly recommend this free course from @muckrack for anyone in #mediarelations. The video structure is easy to follow and the content is worth your time. #MRCertified pic.twitter.com/vVmBoPdDqX
— Mae Woods (@themaewoods_) April 18, 2020
I found the @muckrack course to be informative and thought-provoking even with my 45+ years of media relations experience. pic.twitter.com/oGrywYNIEB
— martincohn (@martincohn1) April 18, 2020
This is perhaps the BEST online course I have EVER taken. Thank you @muckrack <3 pic.twitter.com/99pG9a9MwA
— Daniel K Cheung (@danielkcheung) April 19, 2020
Just completed the course, Michael was a FABULOUS host/teacher. Great stuff and I’m proud to be officially #MRCertified! 🙌
— Julie Mullen (@juliemmullen) April 20, 2020
Thanks to the super engaging course by @muckrack and @michaelsmartpr, I’m officially #MRCertified! pic.twitter.com/8xvQOAOi4Z
— 𝙴𝚍𝚍𝚒𝚎 𝙳𝚊𝚗𝚒𝚎𝚕𝚜 (@EDanielsJr) April 19, 2020
