Earn an industry-recognized PR credential to get positive engagement from journalists and stand out from the crowd.


In about two hours, at your own pace, get training to help you

  • Receive more responses from journalists
  • Secure more media placements
  • Skill up for the future
  • Earn resume-worthy credentials

Learn from real-world, successful pitches

  • Quick, bite-sized lessons that aren't boring (we promise!)
  • Real examples that have landed top media and insights from journalists
  • Step-by-step approaches you can implement immediately
  • Taught by legendary PR coach Michael Smart

Course Curriculum

  Introduction
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  1. Understanding Today’s Journalists
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  2. Identifying the Right Journalists & Bloggers
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  3. How to Establish Relationships with Journalists & Bloggers
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  4. Pitch Personalization & Subject Lines
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  5. Framing Your News
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  6. Email Pitch Essentials
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  7. The Why and How of Pitching Follow-up
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  EXAM
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